It’s time to inject fashion into the home. Now, an H & M early bird in this context is no longer likely. From antitrust to Rosenthal furniture companies have been the fashion label.
Two years ago, Esprit went home at the start. Actually, it was the kick-off of H & M already planned for the last year, but had to be moved then. Now, they would also be there, the home collections for “fashion focused” People by H & M.
The marketing of the products is, however, exclusively via the Internet and catalog in Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands.